Offer customers the ability to communicate
with a million people and still send messages that are individual,
personal, unique, and targeted. Go beyond simple name and address
personalization to print millions of direct mail pieces where the
length, formats, text, graphics, and container are all completely
variable. Your customers build better one-to-one relationships and
you benefit from more revenue per customer.
Driven by demographic information in your customers existing
databases. Customers craft direct marketing pieces that speak
to the individual. The degree of variability is limited only by
scope of the information contained in the database.
Controls the finishing equipment, so other materials can be variable
as well. Preprinted personalized materials can be selectively
inserted into each envelope based on demographic information,
product weight or delivery zone.
Dynamic placement of variable text and graphics on single or multiple
pages. Text wrapping and pagination, including orphan and widow
control. Look-up tables and data substitution, extraction or concatenation.
Automatic generation of all types of bar-codes from database information,
including 1- and 2-dimensional. Automatic generation of post-processing
bar-codes or commands delivered directly to post processing equipment.
Zip code information automatically taken and converted into Postnet
bar-codes. Electronic auditing and verification.
Freedom and Control
Complete separation of the data and page format. Creative freedom
to design attractive, functional and reader-friendly documents
with unlimited variability of text, graphics, format, typography,
page counts and text wrapping. Complete control of data processing
and data integrity.
Utilizes existing prepress and digital printing systems to maximize
capital equipment investment and brings seamless variable capability
into the workflow. A complete production workflow solution providing
comprehensive work management systems needed for successful high-volume