products   solutions   news & events   about us
Direct Mail

Offer customers more effective marketing communications and increase your revenue per customer with the ability to communicate with millions of people and still send messages that are individual, personal, unique, and targeted.

Database Driven
Use the demographic information in your customers’ existing databases with a degree of variability limited only by scope of the information contained in the database.

Package Variability
Controls finishing equipment so that additional optional materials can preprinted and personalized, then selectively inserted into each envelope based on demographic information and the product weight or delivery zone.

Versatile Dynamic Applications
Dynamic placement of variable text and graphics on single or multiple pages with text wrapping, pagination, orphan and widow control, look-up tables and data substitution, extraction or concatenation. Automatic generation of all types of 1- and 2-dimensional bar-codes from database information, including post-processing bar-codes or commands delivered directly to post processing equipment. Zip code information is automatically taken and converted into postnet bar-codes. Electronic auditing and verification for proof that the job was completed correctly.

Creative Freedom and Control
Design attractive, functional and reader-friendly documents with unlimited variability of text, graphics, format, typography, page counts and text wrapping. Maintain complete control of the data processing and data integrity.

Maximize Investment
Use on existing prepress and digital printing systems to maximize capital equipment investment and bring variable capability seamlessly into your workflow. Increase direct mail revenue.

Customer Applications
Wallace Computer Services prints business forms and labels for packages and consumer products. VariScript is used for conventional bar codes and business forms, direct mail including print-on-demand documents and booklets, variable data for the labeling industry, and fulfillment applications. The company serves the manufacturing, retail, health care, and financial services industries through facilities in more than 20 states.

vLogix - Direct Mail